Voice Of Quaid

EFU Life wins digital innovation award

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KARACHI: EFU Life Assurance Limited, Pakistan’s leading life insurance company, was recognised at Pakistan Digi Awards in the category of “Best Digital Innovation of 2018” for its mobile app that facilitates sales agents. On behalf of EFU Life, the award was received by Chief Operations Officer and Executive Director Zain Ibrahim, Head of Technology Ashfaque Ahmed and Senior Manager Innovation Ahmar Hasan. This mobile app empowers sales agents to provide real-time policy information, helps with policy document collection, prompts renewal notifications and facilitates electronic premium payments from debit and credit cards of customers on the go. The Digi Awards recognises efforts in the digital community for creating a significant impact on businesses and lives of individuals with innovative ideas and imaginative works.

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